Since 1976, Calbee Japan and Four Seas Mercantile co-operate to explore the snack market development in Hong Kong. With the broadcasting of a series of TV commercials, Calbee successfully become a favourite brand for Hong Kong consumers. Calbee believes snack should come from the thoughtfulness to the customers. By introducing snack that is delicious, delicated and healthy, Calbee instantly becomes a storm in Hong Kong snack
market. In 1994, Four Seas Mercantile Limited and Calbee Foods Company formed a joint venture - Calbee Four Seas Co. Ltd. In 2000, Calbee Hong Kong built its own plant in Tseung Kwan O Industrial Estate.
With the manufacturing plant in Tseung Kwan O, Calbee adapts the most-advanced machinery and technology from Japan. With the highest-quality raw materials coming over the world, Calbee produces the freshest and most delicious snack to fulfill consumer needs.
With the application of the latest management system from Japan, Calbee establishes a just-in-time product management system in accordance to the market demand. To do so, Calbee ensures fresh raw material supply and delivers fresh products to consumers. Moreover, market researches are being conducted periodically to understand consumers' needs. There is no doubt why Calbee snacks are always fulfilling consumers' expectation in the Hong Kong marketplace.
"Calbee" is originated by its English name, which composes of two parts: "Cal" and "bee". "Cal" means Calcium and "bee" refer the pronunciation of Vitamin B. Calcium is the essential element for human bone development while Vitamin B can foster body metabolism, which can strengthen personal resistance to virus attack. "Calbee", reflects the company goal, always devoted to provide nutritional benefit to the world.
Calbee Four Seas Co. Ltd. has been accredited GMP, HACCP and ISO 22000 certifications by SGS.
